“The culture of protection. Protecting and preserving products means extending their life and quality. Gifasp for Expo 2015.
Understanding what really can contribute in the anti-waste fight launched by Expo Milano 2015 is an optimization work that needs to be done on the whole food supply chain, which includes, among its many components, logistics, automation and packaging, as well as, of course, the mode of direct food production and the practice of recycling.
An interview with Fulvia Lo Duca, President of Gifasp-Gruppo Italiano Fabbricanti Astucci e Scatatelle Piegavoli-, which has always believed in the key role of cardboard packaging in the fight against waste.
Fulvia Lo Duca:-“First of all, an important premise: members of evolved societies have lost the perception of the great positive impact that certain products, now familiar to us (packaging, frigidaires, boxes, liners and more), produce against food waste; in this scenario, improved conservation interventions can produce, within a short time, extraordinary results.”
“Packaging and the culture of protection and sustainabletain“
“The common opinion regarding cardboard packaging is either ambivalent or erroneous-continues Fulvia Lo Duca-on the one hand, our product is experienced as ‘good’ because it is recyclable and made of raw materials that come from renewable and sustainable sources. On the other hand, however, there is a widespread opinion that cardboard packaging is not that necessary, that its production involves a high environmental impact and that it is part of those activities that cause deforestation.
There is actually a misinformation with respect to cellulosic packaging. Its manufacture involves far less environmental impact than the manufacture of the product it goes into. Food waste due to lack of packaging will therefore have a heavier negative effect than the production of the packaging itself.
Regarding deforestation, paper mills that produce paperboard responsibly use material that comes from sustainable forests, where for every tree felled, two to four trees are planted. All of this can be demonstrated through viewing aerial photos, which document how reforestation has even occurred in the paper mills’ areas of operation.” He concludes, “Finally, I remind you that ours is a recyclable product. Cardboard packages can be disposed of in the paper and cardboard container, thus helping to create the basis for the production of new cardboard.”
GIFASP’s first actions for EXPO MILAN 2015
Declining the claim “The culture of protection and sustainability: preserving the important things means protecting and defending the landmarks, not only material, of our lives,” GIFASP worked on the concept of the “ideal Lunch Box” (or, as they say in Milan, “schiscetta”).
He thus created an imaginary workshop on food and the intangible assets that accompany this moment, which took place on April 21, 2015:
was 5-12 years old the average age of the children participating in the workshop at MUBA – Children’s Museum of Milan. Another event is already scheduled for June 22, 2015 within the Design Meets Food schedule organized by INTERNI, which finds prestigious space at Arclinea in Corso Monforte in Milan, a conversation with an “ORANGE EXPERIENCE” at its center: content, containers, packaging…
At the same time, the survey “WRITE YOUR MOST IMPORTANT MOMENTS TO PROTECT (MEMORIES, EMOTIONS, DREAMS AND ALSO FOODS AND OBJECTS)” has started with this premise: “it can make an important contribution that we start an awareness campaign that broadens its scope from just storing and protecting food to touching on the important moments of life, since they too need equal protection, being the reference points of our daily being.”
Taken from http://www.newsfood.com/
