Pizza and a movie tonight?
That’s what happens when the most classic of invitations is taken literally by a giant likePizzaHut: what happens is that the packaging reinvents itself and so does your smartphone, immediately transformed into a ready-to-wear projector!
Putting its stamp on it was Ogilvy&Mather Group, which decided to jazz up the pizza&film pairing by combining analog and digital in the Blockbuster Box, which was distributed in Hong Kong and became an instant hit.
The brief was simple: attract users’ attention in an innovative way and generate word of mouth. There, simple in a manner of speaking, which if it were for real advertising would be a piece of cake! But the creative agency hit the mark, reinterpreting Pizza Hut’s packaging right from the lid and then ending up surprising when it opened.
Action, comedy, horror are just some of the movie genres represented in theillustrations that marked the said box. But it is inside that the magic happens: a special lens ready to snap into one of the sides and a stand to hold the smartphone.
Simply frame the QRcode on the side of the pack, choose one of the movies offered by Pizza Hut and kick off the smartest pizza&film night in a long time!
Taken from ninjamarketing.co.uk.
Photo via Reed Collins
